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Consumer goods sales, marketing and merchandising experience coupled with analytics and management expertise can prove to be powerful.
In many instances, sales organizations offer products with little analytical rationale or very general share and trend information. This does not aid buyers to make the best decisions.
Merchants who already have NO TIME, are left to "figure it out" themselves. The Joyner Sales Agency, in conjunction with the TABS Group, will provide a continuum of services all designed to leverage high-value consulting against the goal of driving sales for manufacturers and retailers alike.
Manufacturers will benefit as the Joyner Sales Agency deploys an arsenal of stand-alone and web-based analytics and planning tools to optimize the selling process. Retailers will enjoy a concise, fact-based approach intended to drive sales and profitability across the entire category, not solely the manufacturer’s brands.
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There are several industry-wide factors that make the JSA service offering timely and necessary:
- Retailers list the "Lack of Consumer Insights" as the #1 problem with the current selling process from manufacturers (Source: IBM Research).
- Retailer consolidation means a contraction in the number of chain buying points. This requires a higher standard of performance to achieve distribution.
- Retailer consolidation also means that a disproportionate amount of effort is being expended against the large chains, and, consequently, the smaller retailers are underserved.
- Cost pressures on manufacturers mean that current personnel are being stretched thin. This means that organizational transition can leave gaps in a company's sales coverage at key retailers. Constraints on manpower also mean that smaller brands within a larger company are ignored and underdeveloped due to neglect.
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