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Jeff Elderton, Chief Operations Officer
Jeff brings 12 years of Senior Sales Management experience to the Joyner Sales Agency. Jeff heads the Retailer Analytics Practice.
Prior to joining JSA, Jeff was a Vice-President of Sales for Rexall Sundown.
While at Rexall, Jeff initiated a contract negotiation and brand-bundling methodology which resulted in ongoing double-digit revenue gains.
Jeff also developed an application to facilitate progress reporting versus budget, ROI management of trade spending, and comprehensive production forecasting from the field.
While at Rexall, the company was purchased by Royal Numico, and strategically aligned with GNC, which was also acquired by the Dutch firm.
Prior to Rexall Sundown, Jeff was a Vice President at Leiner Health Products where he gained extensive experience in selling, marketing, and managing both branded and private label nutritional and OTC pharmaceutical products.
He has a B.A. degree in Contemporary Rhetorical Criticism from California Polytechnic University. Jeff has been with the company since October 2002.
Personal
Jeff Elderton is 40 years old and grew up in the CPG industry as his father was an executive for Alberto Culver before launching his own cosmetics manufacturing company.
Jeff has never known a time where there weren’t new product samples, concept products, marketing campaigns, and planogram layouts lining the shelves.
Jeff lives in Hudson, Ohio with his wife Kyla (they actually met on a blind date) and daughters Berit, age seven, and Tate, age four.
Jeff and Kyla are very active with their daughters, frequently hiking and boating. In the summers they live on Middle Bass Island in the middle of Lake Erie where they enjoy the company of Kyla’s siblings and their combined 10 children, 9 of which are girls!
Jeff “Hey, Wait for Me!” Elderton is an avid cyclist and co-founder of the Team Jagged developmental racing team, whose slogan is, “We are woefully unworthy of our bikes!”
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